The Creator Games

Kick-Ass Creators

Epic Challenges

Awesome Content

LET LOOSE

FOR BRANDS

Aphetor is a unique hybrid of sponsorship, influencer marketing and product placement. Nothing else allows you to reach a young audience more authentically and more efficiently, through the content they want on the channels they use

FOR CREATORS

We created Aphetor to give you a unique platform to do what you do best. We hand-pick diverse creators who embody the values of Aphetor and who are excited to collaborate with us and their fellow social media stars to create content that is truly epic

FOR DESTINATIONS

The born-digital generation brings a completely new set of values, expectations, priorities and decision-making processes to travel, which demand a whole new approach to destination marketing.

How IT
works

Mountain

Epic events in amazing locations, where the world’s best creators compete against each other in a series of awesome challenges

WEBCAM

The creators do their thing and create awesome content. Fresh collaborations, amazing experiences and new adventures, through their eyes and on their channels

DRONE

Audiences engage with the content on the creators’ channels, Aphetor’s social channels and on Aphetor.com, where all the content is aggregated

Between events our unique creator collabs continue, with live and interactive formats, scouring the internet for content that epitomises Aphetor

How we’re different

1

Epic challenges, not traditional sports

Fun to do, entertaining to watch and culturally relevant

2

Competitive creators, not performance athletes

Tough competition, testing challenges but prioritising world-class content over world-class performance

3

Free content on all channels, not content exclusivity

The more content, created by more people, distributed on more channels, the better

4

Fans as participants, not spectators

The audience play an active role: they determine outcomes, contribute content and compete alongside the creators

Our mission

To mobilise the born digital generation to compete, collaborate and push their boundaries, virtually and IRL

BEING AN APHETOR

1

Aphetors collaborate and conquer

Aphetors are always looking for new skills, fresh ideas and broader perspectives. We share freely, bounce ideas off others and embrace diversity

2

Aphetors live for the challenge

We push boundaries, say ‘yes’ to adventure and thrive on competition - especially when the toughest opponent is in our own heads.

3

Aphetors create with positivity

We use our platform to support the causes we care about. Through our actions and uplifting content we inspire others to make a positive difference

The aphetor games 2021

2021 Games
HIGHLIGHTS

the aphetor games 2021

OVER 100M VIEWS: THESE ARE SOME OF OUR FAVES

salah_india
India Toughs it out
Inspirational story
Slackliner collab
Action
Salah takes an icy dip
Action/comedy
Aphetors move it
group dance
Benj having a snack
Action/comedy
Cléopâtre slides in
Action/comedy
Benj scoots in 5* hotel
Action/comedy
Cliff jump + friends
Action
David's Games Story
Vlog
Ocean's skills
Action
Joe braves the cold
Comedy
Hang Tough
challenge Action
Web of war
challenge Action
Sandstorm
challenge Action
Splash Dash
challenge Action
ice ice baby
challenge Action

next event

APHETOR AURORA

DENMARK
APRIL 2022

for brands

BE PART OF APHETOR

Aphetor is a unique hybrid of sponsorship, influencer marketing and product placement. Nothing else allows you to reach the born-digital generation more authentically and more efficiently, through the content they want on the channels they use:

1

Integrated into the Aphetor ecosystem

Your brand and products are woven into the fabric of the event, so they show up authentically and organically

2

Access to awesome talent and bespoke content

We hand-pick world-class content creators to take part in the Games. Add in our expert production team and an epic backdrop and you have all ingredients to create thumb-stopping content for your brand – super-efficiently

3

Better data, better performance, better results

By aggregating the content and audiences of many creators, we create a thriving ecosystem where content performs twice as well as average and where all results are measurable

brand

case study

Find out how we helped Nature Valley encourage people to #GetOutMore

for creators

Be an aphetor

We created Aphetor to give you a unique platform to do what you do best. We hand-pick diverse creators who embody the values of Aphetor and who are excited to collaborate with us and their fellow creators to create content that is truly epic

1

Your content on your channels

You own all the content you create. You’re not creating content for Aphetor, you’re creating it for yourself

2

Amazing locations, epic experiences, awesome collaborations

Aphetor is designed to help you create brilliant content which is why we take you to amazing places for unforgettable experiences. But Aphetor is so much more – you will make friends with, learn from and collaborate with dozens of like-minded people

3

Boost your content performance and grow your audience

Like any ecosystem, the more everyone contributes, the more valuable it is. Our first events have shown that being part of the Aphetor content ecosystem significantly boosts your content performance and grows your followers

4

Access to the best brands

By aggregating all our content, audiences and engagements, we create a more exciting proposition for brands. We introduce you to them and do everything we can to facilitate opportunities for you to get commercial deals with them

Creator

Experience

See the life-enhancing experience and opportunity to make amazing content with new friends at our pilot: Aphetor Altitude in Wales 

FOR DESTINATIONS

HOST
APHETOR

The born-digital generation brings a completely new set of values, expectations, priorities and decision-making processes to travel, which demand a whole new approach to destination marketing. Aphetor reaches this audience at scale, authentically showcasing what makes your destination unique through the eyes of the creators who influence travel decisions most

1

Your destination, your narrative

Every Aphetor event is completely different. We use your destination’s unique narrative – your history, rituals, locations and assets – to create a bespoke event that is specifically designed to tell your story

2

Content, content and more content

Your destination will provide the ultimate stage for all content created by Aphetor and the participating creators. This is content marketing taken to the next level

3

Aphetor is about culture, not just competition

With the world’s best creators from the worlds of music, food, dance, art, photography, sport, technology, fashion and more, you have an unparalleled opportunity to tell a broad story across passion verticals

4

Cost-efficient, minimal footprint and focused on supporting the local economy

Aphetor is still a small event (100 – 150 people in total) and our focus is on budget-relief rather than cash. We can guarantee all the financial support you give us will go to local people, businesses and suppliers

Destination

case study

Find out how our creators showcased the hosts of Aphetor Rising: Rhodes, Greece & Mitsis Hotels

Contact

Us