The Creator Games

Kick-Ass Creators

Epic Challenges

Awesome Content

LET LOOSE

FOR BRANDS

Aphetor is a unique hybrid of sponsorship, influencer marketing and product placement. Nothing else allows you to reach a young audience more authentically and more efficiently, through the content they want on the channels they use

FOR CREATORS

We created Aphetor to give you a unique platform to do what you do best. We hand-pick diverse creators who embody the values of Aphetor and who are excited to collaborate with us and their fellow social media stars to create content that is truly epic

FOR DESTINATIONS

The born-digital generation brings a completely new set of values, expectations, priorities and decision-making processes to travel, which demand a whole new approach to destination marketing.

How it
works

Mountain

Epic events in amazing locations, where the world’s best creators compete against each other in a series of awesome challenges

WEBCAM

The creators do their thing and create awesome content. Fresh collaborations, amazing experiences and new adventures, through their eyes and on their channels

DRONE

Engage with the content on the creators’ channels, Aphetor’s social channels and on Aphetor.com, where all the content is aggregated

How we’re different

1

Epic challenges, not traditional sports

Fun to do, entertaining to watch and culturally relevant

2

Competitive creators, not performance athletes

Tough competition, testing challenges but prioritising world-class content over world-class performance

3

Free content on all channels, not content exclusivity

The more content, created by more people, distributed on more channels, the better

4

Fans as participants, not spectators

The audience play an active role: they determine outcomes, contribute content and compete alongside the creators

Our mission

It’s our mission to get GEN Z BUZZING with inspiring content that makes them want to GET OUT, MEET NEW PEOPLE and EMBRACE CHALLENGES

BEING AN APHETOR

1

Aphetors collaborate and conquer

Aphetors are always looking for new skills, fresh ideas and broader perspectives. We share freely, bounce ideas off others and embrace diversity

2

Aphetors live for the challenge

We push boundaries, say ‘yes’ to adventure and thrive on competition - especially when the toughest opponent is in our own heads.

3

Aphetors create with positivity

We use our platform to support the causes we care about. Through our actions and uplifting content we inspire others to make a positive difference

the aphetor pilot

HIGHLIGHTS OF OUR PILOT

the aphetor pilot

SOME OF OUR FAVOURITE CONTENT

16
PLUMMET IGTV
Behind the scenes
BACK OF THE BUS Original format
HANG TOUGH Challenge coverage
LLANDUDNO FREERUNNERS Feature
CHOOSE YOUR APHETOR TikTok Trend
FILLY & CHUNKZ REACT TikTok comedy
DRAGON BOAT RACE POV action
JOSH F*CKS UP TIkTok action/comedy
BASH’S TRANSFORMATION TikTok comedy
OCEAN’S INSTA SHOOT Fashion photography
ANNA MARIA’S VLOG YouTube diary
HELEN’S RACING REEL Style shoot
JC & 220’S ZIPLINE VLOG POV challenge post
SILKY QUEEN OF HEARTS Comedy carousel
BASH X TAYLOR SWIFT Music mash up
NIFE’S CELEBRATION
TIkTok dance trend

NEXT EVENT

APHETOR RISING

Rhodes - Greece
July 2021

for brands

BE PART OF APHETOR

Aphetor is a unique hybrid of sponsorship, influencer marketing and product placement. Nothing else allows you to reach the born-digital generation more authentically and more efficiently, through the content they want on the channels they use:

1

Integrated into the Aphetor ecosystem

Your brand and products are woven into the fabric of the event, so they show up authentically and organically in all the content

2

Access to awesome talent and bespoke content

We hand-pick world-class content creators to take part in the Games. Add in our expert production team and an epic backdrop and you have all ingredients to create thumb-stopping content for your brand – super-efficiently

3

Better data, better performance, better results

By aggregating the content and audiences of many creators, we create a thriving ecosystem where content performs twice as well as average and where all results are measurable

brand

highlights

for creators

Be an aphetor

We created Aphetor to give you a unique platform to do what you do best. We hand-pick diverse creators who embody the values of Aphetor and who are excited to collaborate with us and their fellow creators to create content that is truly epic

1

Your content on your channels

You own all the content you create. You’re not creating content for Aphetor, you’re creating it for yourself

2

Amazing locations, epic experiences, awesome collaborations

Aphetor is designed to help you create brilliant content which is why we take you to amazing places for unforgettable experiences. But Aphetor is so much more – you will make friends with, learn from and collaborate with dozens of like-minded people

3

Boost your content performance and grow your audience

Like any ecosystem, the more everyone contributes, the more valuable it is. Our pilot event showed that being part of the Aphetor content ecosystem significantly boosts your content performance and grows your followers

4

Access to the best brands

By aggregating all our content, audiences and engagements, we create a more exciting proposition for brands. We introduce you to them and do everything we can to facilitate opportunities for you to get commercial deals with them

Creator

Experience

FOR DESTINATIONS

HOST
APHETOR

The born-digital generation brings a completely new set of values, expectations, priorities and decision-making processes to travel, which demand a whole new approach to destination marketing. Aphetor reaches this audience at scale, authentically showcasing what makes your destination unique through the eyes of the creators who influence travel decisions most

1

Your destination, your narrative

Every Aphetor event is completely different. We use your destination’s unique narrative – your history, rituals, locations and assets – to create a bespoke event that is specifically designed to tell your story

2

Content, content and more content

Your destination will provide the ultimate stage for all content created by Aphetor and the participating creators. This is content marketing taken to the next level

3

Aphetor is about culture, not just competition

With the world’s best creators from the worlds of music, food, dance, art, photography, sport, technology fashion and more, you have an unparalleled opportunity to tell a broad story across passion verticals

4

Cost-efficient, minimal footprint and focused on supporting the local economy

Aphetor is still a small event (100 – 150 people in total) and our focus is on budget-relief rather than cash. We can guarantee all the financial support you give us will go to local people, businesses and suppliers

Destination

Showcase

Contact

Us