invest in


The traditional models that shape sport don’t work for younger fans. Aphetor is built differently. You can help us create a game-changing platform by investing in our crowdfunding round. Read on to find out about our disruptive blueprint

Pre-register now for updates, announcements and exclusive early access

It’s important you know your capital is at risk when you invest, especially when investing in startups and early stage businesses. Past performance is not a reliable guide to future performance. Please invest aware.

The Pitch


The Problem


0 %

Prefer sports coverage on social media compared to traditional channels like TV

0 %

Say smartphones are their primary device for consuming content

0 x

More time on YouTube than TV

0 /2

As likely to watch Live Sport on TV than older generations

0 %

Follow “influencers” and regularly consume their content 

0 %

of all media consumption is “Influencer” content

0 %

Know PewDiePie – the same amount as know LeBron James 

0 %

Year-on-year growth of sports content viewership on YouTube

Traditional sport and entertainment properties are losing the current – and future – generation of fans. The 60-year old commercial models that govern the industry – driven by exclusive media rights – are no longer relevant.  Put simply: it’s not the right content and it’s not on the right channels.  

The traditional sport’s audience is aging and declining. And it’s not an easy problem to solve – at least without killing the “golden goose” of valuable exclusive rights.

Connecting with the born-digital generation requires us to completely re-think the way content is created, distributed, shared and engaged with. It needs to be on the audience’s terms: their heroes, their formats, their trends, their values and their channels.

This is what APHETOR is doing

Don't take our word for it..

Is this the end of sport?

Youtube video from Athletic Interest, a video essay series that investigates business stories from the world of sports.

Sports has a Gen Z problem. The pandemic may accelerate it.

Article by Rick Maese of The Washington Post

Sports Industry’s Gen Z Problem

The next generation of consumers isn’t following in the footsteps of sports-hungry millennials, by Alex Silverman - Morning Consult



Disrupt the commercial models

Especially around content creation and distribution which prevent traditional sport and entertainment properties from engaging young fans


a platform that consistently delivers

And scales to produce content the audience engages with in the ways they want to engage with it


Own the full value chain of the platform

including the IP, content, data, distribution and audience

proved the solution


We pulled off two successful APHETOR events quickly, cost-effectively and safely during a pandemic: ALTITUDE, our pilot in Wales, and RISING in July on the Greek island of Rhodes


Our RISING event brought together 30 leading social media stars, positive creators who embody the Aphetor values. Their 65 million followers brought Aphetor amazing visibility


Over 2000 posts were published from the RISING event by us and our partners from six breathtaking challenges, location activities, behind the scenes, and fun collaborations


4x more content created from RISING, as compared first event delivering 112 million views , representing an event-on-event growth of 12x


Our platform is successfully creating content that attracts our target audience - nearly 90% of those viewing are aged between 13 and 34


We have demonstrated 3x lower cost per impression and 50% higher engagement for our Brand partners. Plus our participants benefit hugely, from brand deals directly and also better content performance and follower growth


We have proven that our radical open, rights-free distribution ecosystem model gets content to where a young audience wants to consume it and catalyses reach for us and our partners


Like our audience we embrace new tech for deeper engagement. We're also building our own IP: initially to aggregate & analyse data across our ecosystem; using this to drive algorithms to tailor delivery; plus tools to supercharge content production


Join existing investors who already believe in us, including leading VC funds Venrex, Velocity Partners and Forward Partners who have backed many successful businesses including Just Eat, Revolut, Cazoo and Bolt


Join Aphetor on the journey to become the Twitch of Creator Challenges combined with the Olympics of the Metaverse, with an audience of over 50M we will monetise through data-driven engagement. Our next step on this path is PHASE 2:



To 3 global events per year



Not only at events but an always-on schedule bridging the events


Build OUR audience

Grow an audience of a million on our own channels



Production costs for our events fully covered by partnership revenue

innovate d2C interaction

Trial new ways to engage the audience with a view to monetisation


Pre-register now for updates, announcements and EXCLUSIVE early access

It’s important you know your capital is at risk when you invest, especially when investing in startups and early stage businesses. Past performance is not a reliable guide to future performance. Please invest aware.


What is crowdfunding?

Crowdfunding is where a large number of people pool their money together to back a business they believe in, via an online platform. More information on crowdfunding can be found here.

Why is Aphetor crowdfunding
After our first two events proved the key elements of our model, we are excited to begin the next phase of our journey where we really accelerate our growth. We will be investing in our platform and team, scaling up our events, content output, tech/development capabilities, analytic/content performance operation and commercial/sales infrastructure. Our vision for Aphetor is to create a dynamic and engaged community of creators and fans. That’s why we think it’s critical that we give our community a chance to own a piece of it via crowdfunding
What is Crowdcube?
Crowdcube is a platform that enables businesses to attract investment from professionals and venture capital firms, as well as from everyday investors. It has facilitated crowdfunding raises for Monzo, Revolut, BrewDog, Freetrade and more, and is currently the world’s largest crowdfunding platform. It’s also regulated in the UK by the Financial Conduct Authority, so you can invest in confidence. Learn more about Crowdcube here.
What do I get if I invest?

You’ll become a shareholder in Aphetor – a part-owner of the company. Aphetor is also offering investors a range of exclusive rewards alongside the equity they receive for their investment. We’ll share more details of the rewards available once the funding platform opens.

How do I become a Aphetor Investor?

The most important first step is to sign up (free) to Crowdcube. As soon as our page is live you will have exclusive access to invest before we share this opportunity with the rest of the world.

Who can invest in Aphetor via Crowdcube?

To invest in Aphetor via Crowdcube, you must be over 18 years old and legally entitled to invest. You’ll also need to be a resident of the UK or a country where you may legally receive financial promotions of this nature. Crowdcube can’t advertise investment opportunities to those living in the United States, Canada, Japan or any other country where it would be unlawful. If you have any concerns regarding the legality of investing through Crowdcube in your country of residence, you should seek independent legal advice. Please contact us directly at if you are interested in investing in Aphetor and are resident in a country that is restricted.

When will the campaign go Live?
We’re going live privately on Crowdcube in late January. Exclusive access will be given to those who pre-registered using this page. We will open up for investment from all other parties publicly later in early February.
Are there risks associated with investing?

Just remember that investing in a startup business carries significant risks, including illiquidity, lack of dividends, loss of your investment and dilution. You can read more about these risks on the Crowdcube website.

Does an investment in Aphetor qualify for EIS?

This round of funding in Aphetor qualifies for the UK Government’s Enterprise Investment Scheme (EIS), which has the potential to deliver significant tax advantages to eligible investors. See here for more information about the scheme.

How much can I invest?

You can own a piece of the future for as little as £10. There is no upper limit on your investment.

Who are my fellow investors?
You are investing alongside world class seed funds Venrex, Forward Partners, Velocity Partners and a collection of sophisticated industry angels. We look forward to regularly announcing exciting new industry investors as they come on board as part of this round
How do I make a return on my investment?

Return may come via a liquidity event such as a trade sale, secondary market transaction or an IPO.

It’s important you know your capital is at risk when you invest, especially when investing in startups and early stage businesses. Past performance is not a reliable guide to future performance. Please invest aware.